Client: Shoal Events & Design
Industry: Climate Tech Events
Type: Brand Identity, Graphic Design, Photo & Video
Year: 2025-26

Chumstock

Chumstock is a four-day climate tech unconference. The first 2026 edition was held in February on San Juan Island (120 attendees), in partnership with the University of Washington’s Friday Harbor Laboratories and Foster School of Business. A second followed in August in Saco, Maine (40 attendees), with The Ecology School at Riverbend Farm.

I designed the event’s full visual identity and a suite of physical materials, as well as documentation of the Maine event on photo and video.

OVERVIEW

THE BRIEF

Chumstock had run once before in 2025, but though it was a remarkable place to make professional connections in climate tech, the event materials were minimal and lacked cohesion.

The organizers needed a professional brand identity, as well as physical materials that were fun, unique, and made the event feel established and well organized from the moment people arrived.

DELIVERABLES

120 sardine tins with vintage-style labels, each holding 14 hand-illustrated fish business card personalized with the attendee’s name and contact details (1,680 cards in all, each printed and cut).

120 sardine tins with vintage-style labels, each holding 14 hand-illustrated fish business card personalized with the attendee’s name and contact details (1,680 cards in all, each printed and cut).

Brand designer, illustrator, and event photographer/videographer. I worked closely with the organizers and took initiative from our conversations, designing, printing, and producing nearly everything myself, on a tight deadline.

MY ROLE

KEY DECISIONS

  • Featured recognizable songs to reduce friction and show creative potential without overwhelming viewers.

  • Shot several of the videos on iPhone to make the process feel approachable and achievable.

  • Highlighted the device’s innovative LED interface using motion, animation, and bold color.

  • Framed content around creative workflow possibilities rather than a corporate demo.

OUTCOME

Within 12 hours of posting my first video, the Stem Player TikTok account grew over 7x in followers and the video reached 90,000 views, despite no other content being posted.

My 5 videos ultimately surpassed 2M total views on Stem Player social media, resulting in significant audience growth and improved public understanding of the product.