Williams Art Community Project
Client: Williams Art Community Project
Industry: Arts & Higher Education
Type: Brand Identity, Graphic Design
Year: 2025-26
The Williams Art Community Project is a program organized by Williams College alumni in collaboration with student artists and curators in the college’s studio art and art history programs. It pairs emerging artists and curators with alumni who hold prominent positions in the art world. The 2026 program culminated in an exhibition in Manhattan in May 2026.
I developed the program’s full visual identity and produced its print, web, and video materials.
OVERVIEW
THE BRIEF
The program needed a visual identity that matched the caliber of its network. It was a career-building opportunity for students and a meaningful engagement for prominent alumni, and it needed to look the part from the first touchpoint.
Brand designer, graphic designer, videographer, photographer, and motion designer. I developed the visual identity and applied it across print, web, video, and physical materials, and I documented the Manhattan exhibition on site.
MY ROLE
DELIVERABLES
Rendered in Williams College's official colors, this logo draws on the visual language of framed works on a gallery wall. The four core blocks can be swapped with student artwork or left as open frames while preserving strong brand recognition.
The WACP logoform distills this identity into a compact mark suited for circular or square frames.
The font I used for all WACP graphics is Circular.
LOGO
STATIC DIGITAL/EMAIL ASSETS
I designed graphics to promote both the winter Williamstown exhibition and spring Manhattan exhibition. These graphics were used for web and email distribution.
PRINT DESIGN
I designed posters, invite cards, and the Manhattan exhibition guide book. The exhibition guide cover extends the logo's motif and proportional logic, employing rectangular image panels to showcase highlights from the Manhattan exhibition.
Internally, the guide is structured to foreground both original student work and juror commentary, reinforcing the collaborative, community-centered ethos of the Project.
MANHATTAN EXHIBITON PHOTOGRAPHY
I captured on-site photo and video during the 2026 Manhattan Exhibition for use in future promotional material.
2025-2026 RECAP VIDEO
I conceived, storyboarded, compiled, and edited the 2025-26 Recap Video, for use in donor outreach and student and alumni recruitment.
KEY DECISIONS
This was a networking and career opportunity, so the identity emphasized professional access over artistic flourish, signaling credibility to students and high-profile alumni alike.
The same visual language carried through the exhibition guide cover, video, and print graphics, so the program felt cohesive and established.
OUTCOME
The 2025-2026 program succeeded in recruiting 18 students and 18 alumni. The Manhattan Exhibition turnout exceeded available RSVPs, and positive responses to the program from students and alumni allowed for the program to continue beyond its inaugural year into 2026-2027.