The Art Seen

GRAPHIC DESIGN, BRAND IDENTITY, TYPOGRAPHY

The Art Seen is the student art gallery at Williams College. I was commissioned to create a full brand identity for The Art Seen, including logos, graphics, website design, and promotional posters.

I chose to use a hand drawn, grayscale aesthetic for most branding material to draw attention to the colorful student artwork.

For the WAWSA poster series, I used the levity of the event acronym and eye catching masterworks to attract the attention of students and alumni on the Williams campus during alumni weekend.